Emoji-Milan



This intention is to reveal how the city is represented in the language of the people who live there.
We adopted social media and their communication style as a way to connect people, focusing on the Emoji alphabet that is being used around the world and its powerful character!
We represented two settings that are emblematic of this creative dialogue: the cities of London and Milano, employ the most popular Emojis and inserting some of each city’s characteristic cultural icons.

*Play a part yourself: Taking a photo and post it to Instagram with the hashtag #Emojimilan. Your selfie will be shown on the screens in the Annex windows.


Year:
Apr 2016
Location: 
Milan, Italy
Client:
Annex LaRinascente 
Project Team
Symeon Banos
Ryan Lewis